Global POS market development status and competitive landscape analysis in 2020

The POS machine is a terminal reader equipped with bar code or OCR code technology, which is composed of a host part, a password keyboard, a power adapter and a printing part. According to data released by Nielsen, global POS shipments reached 103.6 million units in 2018, a 39% increase from 2017, and this figure increased by 29.1 million units year-on-year.

It is worth noting that, with the cash flow crisis under the epidemic, some criminals used POS machines to "cash out", and POS machines became a "new demand" under the epidemic. However, due to the impact of the epidemic, most of the offline consumer scenes were forced to suspend business, coupled with the increased penetration of QR code mobile payments, the demand for POS machines in offline physical stores continued to decline. Taken together, the China Merchants Industrial Research Institute predicts that the POS market will decline in 2020.

Among them, Asia Pacific, Latin America and Europe are the three main regions with the highest POS shipments. In 2018, shipments of POS terminals in the Asia-Pacific region surged, reaching a total of 69.3 million units, a year-on-year increase of 48.3%. Its market share of global shipments is 66.90%, higher than the previous year’s 62.73%. In addition, in 2018, a total of 29.1 million new devices were added globally, of which the Asia-Pacific region accounted for 77.6%, up to 22.6 million. This shows that the market for POS equipment in the Asia-Pacific region was extremely hot in 2018.

The shipment of POS terminals in Latin America and the Caribbean reached 13.9 million units in 2018, an increase of 4.8 million, a year-on-year increase of 52.3%. Its market share in global shipments increased from 12.20% in 2017 to 13.37%.

The shipment of POS terminals in Europe reached 7.9 million units in 2018, a year-on-year increase of 13.7%, and an increase of nearly 1 million units compared to 2017. But despite this, its global market share fell from 9.33% to 7.63%.

The shipment of POS terminals in the Middle East and Africa reached 6.6 million units in 2018, up 19.7% year-on-year, surpassing the United States in shipments. But similarly, its global market share dropped from 7.45% to 6.41%.

The shipment of POS terminals in the United States in 2018 was 5.6 million units, a decrease of 5.2% year-on-year to approximately 300,000 units. The global market share dropped from 7.88% to 5.37%.

Canada shipped about 330,000 POS terminals in 2018, a year-on-year increase of 6.8% to about 20,000 units.